We shot this as the launch of a campaign to help “Restore the R.” In case you were living under rock in Seattle in the 70s, The Rainier R was an iconic symbol of the Seattle skyline until the brewery shut down a few decades ago. We found the R leaning up against the wall in the gift shop of a museum. We reached out to Rainier, who still sells the beer in the Pacific Northwest, and they got excited.

The results are this campaign, www.RestoreTheR.com which is worth checking out. Contestants from all over the world are “earning bulbs”, sending photos of their escapades documenting their love for Rainier Beer.