HomeStreet

Rebrand: There's No Place Like HomeStreet

HomeStreet is a 100 year-old regional bank that we completely rebranded from the ground up. After an extensive research phase, we created everything from the new identity and branch signage to the advertising campaign to brokering their sponsorship as the official bank of the Seahawks and Sounders. HomeStreet, which was built on a strong mortgage business, was relatively invisible as a consumer bank. Awareness was almost zero when we started and it’s more than that now. We love them and if you need a bank, and you are on the west coast, you'll love them too.

HomeStreet Bank TV

We decided to run HomeStreet Bank's first ever TV spot where it would guarantee awareness: The Super Bowl. (Ok, it was regional, but it was a big deal). For a smaller, local bank, that was huge.