HomeStreet is a 100 year-old
regional bank that we completely rebranded from the ground up. After an
extensive research phase, we created everything from the new identity and
branch signage to the advertising campaign to brokering their sponsorship as
the official bank of the Seahawks and Sounders. HomeStreet, which was built on
a strong mortgage business, was relatively invisible as a consumer bank. Awareness was almost zero when we started and it’s
more than that now. We love them and if you need a bank, and you are on the west
coast, you'll love them too.