You can’t throw a rock without hitting a “natural” grocery store in Seattle, but few of them actually walk the talk. PCC, a longtime Seattle staple and the largest food co-op in the country with over 56,000 members, came to us with a challenge. A rebrand that would set them apart by emphasizing their local roots. And a name change. No big deal. So PCC Natural Markets became PCC Community Markets, and we let Seattle know that it’s time to Eat Up – happily, sustainably, organically and locally.