Sparkling Ice is an international water company from Preston, Wa. After reaching meteoric success, but hitting maximum distribution, they came to us to help reabrand and establish a deeper, more relevant brand. So, we came up with Be Not Bland. It’s more than a tag line, it is the company motto and a challenge externally and internally. With 15 different flavors and probably the most colorful waters in the world, it came directly from the product and the type of people that work there. So, we just launched Be Not Bland. And if we can add a little color into today’s cynical world, great. We are pretty psyched, hope you are too.