T-Mobile

Inside the Mind of D-Wade

We were asked to work on the launch of Dwyane Wade’s new Sidekick phone for T-Mobile. Thus culminating at the ‘Inside the Mind of D-Wade’ exhibit for Dwyane Wade’s Sidekick3 at the 2007 NBA All-Star Game, fans entered D’s ears and toured exhibits with interactive games, saw films of his dreams and created memories with D-Wade in a photo booth. We hosted 150,000 fans, earned extensive media acclaim and became the backdrop for international broadcasts.