Product Launch: Juice & Steam

As the tennis market tries to innovate and appeal to younger players, Wilson asked us to launch their two new dynamic rackets that were created with that purpose in mind. So we created this integrated campaign for the launch. It was heavily digital, but followed through at retail. We’re excited about the results, which are as confidential as the racket specs! So ask in private. Here’s a little ditty about the campaign:

Perched high in the Alps is an international tribunal where the world’s tennis disputes are settled once and for all. This isn’t a court of grass, cement or clay. It’s a court of justice. Welcome to the Tennis Court. The game’s highest, most powerful and least understood governing body.